This report is an assessment of ‘7Up projects’ on competition law and policy issues undertaken in developing countries of Asia and Africa by CUTS over the period 2000-2010 aimed at empowering national stakeholders to stimulate the process of national competition reforms. Altogether 7Up projects have been challenging and exciting competition advocacy projects and the evaluation of their effectiveness undertaken by CUTS is both welcome and courageous. As we start reading this evaluation, that even in countries which have a long tradition in competition law enforcement, the development of competition institutions took a long time and the emergence of a competition culture is painfully slow. Towards this direction, CUTS has also triggered the African Competition Forum.