Towards Effective Choice: A Nation-wide Survey of Indian TV Consumers
Overview
TV, a mass medium of video content consumption, has played a pivotal role in empowering its consumers with information, education and entertainment. A nation-wide survey of over 10,000 TV consumers conducted by CUTS International and Broadband India Forum (BIF), highlighted consumer concerns about the status quo and gathered insights that may inform further regulatory discourse. Findings from the survey have been captured in a research report titled ‘Towards Effective Choice: A Nation-Wide Survey of Indian TV Consumers.’